When we started SHIFTed last year, we began with a simple question: If we could bring the stories of watches that we love to share at Analog/Shift to more people, how would we do it? Our answer was SHIFTed — a platform focused the vintage watch stories we’ve collected over the years.
We’re focusing on that core mission in 2018, and offering those stories, along with watch care tips and tricks, market trends, interviews with collectors and persons-of-interest, as well as our thoughts on specific watches - new and old.
As part of this effort, we’ve listened to you and are retooling our approach, making all of this available to you for free online, because, at the end of the day, it’s about sharing our love for watches with the growing community of enthusiasts and collectors.
So keep your eyes peeled as we continue to tell the stories you’ve come to love and in the meantime, don’t forget to #maketheshift!