TAG Heuer Unveiled Its Autavia Heuer 02 Jack Heuer Limited Edition Last Week in NY

 Jack Heuer himself designed the new re-issue, which will be limited to 1932 pieces in reference to his birth year. 
 
Last week in Times SquareTAG Heuer announced a new, limited edition timepiece at during  a Sony Grand Prix Tournament at Sony Square, billed as "the experiential gaming showroom in the heart of New York City," hosted with by IndyCar driver Alexander Rossi.
 
The brand celebrated by announcing its Autavia Heuer 02 Jack Heuer Limited Edition, a timepiece made famous by drivers in the '60s. The new edition is updated with a new Heuer-02 caliber proprietary chronograph movement. Jack Heuer himself designed the new re-issue, which will be limited to 1932 pieces in reference to his birth year. "The timepiece is both modern and faithful to its roots," they say, "capturing the spirit of golden age motor racing."
 
TAG Heuer was also unveiled as the game’s official watch, the first time the brand has partnered with a leading video game publisher. 
Justin Joffe
Justin Joffe

Justin Joffe is an award-winning arts and culture journalist whose work has appeared in several outlets including Vulture, The Observer, Noisey, Spin, Flaunt and the print quarterly journal of American Roots music, No Depression. He has recently written the liner notes for the recording of a Leonard Cohen tribute show, out now on the Royal Potato Family label.

SHIFTed Blog

Timely musings on vintage watches, men's fashion, cocktails, cigars, travel, cars, racing and more . . .

Recent Posts

Subscribe to Email Updates